UX & AI
2K25
./ Portfolio
I'm Vee,
Healthcare & Fintech
UX + AI strategist
Designer
Timeless Visual Stories for Legendary Brands
Full-stack UX & AI strategist with startup and enterprise experience, shaping healthcare and fintech products at Kaiser, Apple, and Chase — helping teams scale and products reach millions.
I’m Vee, Senior Director of UX & AI Strategy with 20+ years of UX experience, rooted in healthcare and fintech and broadened through SaaS, e-commerce, and consumer tech.
Based in Florida, working with teams worldwide.
(EST)
Featured Projects
Collaborated with established brands and growing companies to deliver UX design solutions with measurable results.
SELECTED PROJECTS
Surgical Focus
Digital Therapeutics (DTx) Platform
AI-powered perioperative care platform
Colgate Palmolive
Prescription Pet E-commerce
B2B2C platform for vets and pet parents
Sigtech
AI Investment Platform Design
For Capital Markets Teams
Gifted Savings
AI Fintech Investing & Literacy
Design for Underserved Seniors
my expertise
Every pixel is a decision, and every decision should serve a person.
01 ——
UX Strategy
I craft digital strategies that align business goals with user needs. From discovery through roadmap creation, I ensure design decisions are grounded in insights and feasibility.
Strategic Planning
Market Analysis
Goal Alignment
Roadmapping
02 ——
User Research & Experience Design
I build empathy through research and translate insights into intuitive flows, wireframes, and journeys that shape seamless user experiences.
Quantitative Research
Qualitative Research
Information Architecture
Wireframes
Usability Testing
03 ——
User Interface Design
I turn wireframes into compelling, brand-aligned visuals. From mood boards to design systems, I design interfaces that balance aesthetics, scalability, and usability.
High Fidelity Visual Design
Design System
Style Guide
Mood Boards
Interactive Prototyping
04 ——
Validation & Iteration
I test and refine designs to ensure they perform in the real world. My focus is on data-driven improvements and inclusive practices that evolve with users.
A/B Testing
Accessibility Reviews
Usability Validation
Continuous Improvement
05 ——
Implementation & Post-Launch
I guide smooth handoff and ongoing optimization. I ensure design quality through collaboration with development and measure outcomes post-launch to drive future growth.
Developer Handoff
Design QA
Performance Metrics
Feedback Loops
Key Achievements
AWARDS & Recognition
0
6
4
7
23
Web Awards
Muse Creative
CES Innovation
Webby Awards
PROJECTS COMPLETED
0
106
85
27
31
42
Web Design
Mobile App
AI
E-Commerce
SaaS
Years of experience
0
startups launched
100
Testimonials & Feedback
Simply said; Vasile gets it. He makes complex UI/UX effortless and always delivers beyond expectations.
Scott Radwan
Senior Product Manager, Samsung
Beyond his creative talents, Vasile delivers with efficiency, speed, and quality. His leadership fosters team growth and collaboration at every stage.
Loic Maestracci
Global Consumer Marketing, Twitter
Vasile, a top-tier UX/UI designer, turned minimal guidance into a market-winning product and remains a go-to for future projects.
Jacob Golder
Sr. Engineering Manager, Netflix
Vasile is world-class. His design talent, detail focus, and team spirit made him invaluable to our web and app initiatives, and I’d gladly work with him again.
Greg Levy
Principal Product Manager, Amazon
Vasile is a powerhouse UI/UX expert whose eye for design, professionalism, and commitment to excellence make him a trusted partner delivering outstanding results.
Jamie Schwartzman
Founder, Flux Branding
Vasile is an incredible talented and creative professional. Working with him is a real pleasure, he is extremely resourceful and a great team player, a great asset to any company.
Maria Beatriz Romero
Sr. Product Manager, T-Mobile
Simply said; Vasile gets it. He makes complex UI/UX effortless and always delivers beyond expectations.
Scott Radwan
Senior Product Manager, Samsung
Beyond his creative talents, Vasile delivers with efficiency, speed, and quality. His leadership fosters team growth and collaboration at every stage.
Loic Maestracci
Global Consumer Marketing, Twitter
Vasile, a top-tier UX/UI designer, turned minimal guidance into a market-winning product and remains a go-to for future projects.
Jacob Golder
Sr. Engineering Manager, Netflix
Vasile is world-class. His design talent, detail focus, and team spirit made him invaluable to our web and app initiatives, and I’d gladly work with him again.
Greg Levy
Principal Product Manager, Amazon
Vasile is a powerhouse UI/UX expert whose eye for design, professionalism, and commitment to excellence make him a trusted partner delivering outstanding results.
Jamie Schwartzman
Founder, Flux Branding
Vasile is an incredible talented and creative professional. Working with him is a real pleasure, he is extremely resourceful and a great team player, a great asset to any company.
Maria Beatriz Romero
Sr. Product Manager, T-Mobile
Simply said; Vasile gets it. He makes complex UI/UX effortless and always delivers beyond expectations.
Scott Radwan
Senior Product Manager, Samsung
Beyond his creative talents, Vasile delivers with efficiency, speed, and quality. His leadership fosters team growth and collaboration at every stage.
Loic Maestracci
Global Consumer Marketing, Twitter
Vasile, a top-tier UX/UI designer, turned minimal guidance into a market-winning product and remains a go-to for future projects.
Jacob Golder
Sr. Engineering Manager, Netflix
Vasile is world-class. His design talent, detail focus, and team spirit made him invaluable to our web and app initiatives, and I’d gladly work with him again.
Greg Levy
Principal Product Manager, Amazon
Vasile is a powerhouse UI/UX expert whose eye for design, professionalism, and commitment to excellence make him a trusted partner delivering outstanding results.
Jamie Schwartzman
Founder, Flux Branding
Vasile is an incredible talented and creative professional. Working with him is a real pleasure, he is extremely resourceful and a great team player, a great asset to any company.
Maria Beatriz Romero
Sr. Product Manager, T-Mobile
Simply said; Vasile gets it. He makes complex UI/UX effortless and always delivers beyond expectations.
Scott Radwan
Senior Product Manager, Samsung
Beyond his creative talents, Vasile delivers with efficiency, speed, and quality. His leadership fosters team growth and collaboration at every stage.
Loic Maestracci
Global Consumer Marketing, Twitter
Vasile, a top-tier UX/UI designer, turned minimal guidance into a market-winning product and remains a go-to for future projects.
Jacob Golder
Sr. Engineering Manager, Netflix
Vasile is world-class. His design talent, detail focus, and team spirit made him invaluable to our web and app initiatives, and I’d gladly work with him again.
Greg Levy
Principal Product Manager, Amazon
Vasile is a powerhouse UI/UX expert whose eye for design, professionalism, and commitment to excellence make him a trusted partner delivering outstanding results.
Jamie Schwartzman
Founder, Flux Branding
Vasile is an incredible talented and creative professional. Working with him is a real pleasure, he is extremely resourceful and a great team player, a great asset to any company.
Maria Beatriz Romero
Sr. Product Manager, T-Mobile
Simply said; Vasile gets it. He makes complex UI/UX effortless and always delivers beyond expectations.
Scott Radwan
Senior Product Manager, Samsung
Beyond his creative talents, Vasile delivers with efficiency, speed, and quality. His leadership fosters team growth and collaboration at every stage.
Loic Maestracci
Global Consumer Marketing, Twitter
Vasile, a top-tier UX/UI designer, turned minimal guidance into a market-winning product and remains a go-to for future projects.
Jacob Golder
Sr. Engineering Manager, Netflix
Vasile is world-class. His design talent, detail focus, and team spirit made him invaluable to our web and app initiatives, and I’d gladly work with him again.
Greg Levy
Principal Product Manager, Amazon
Vasile is a powerhouse UI/UX expert whose eye for design, professionalism, and commitment to excellence make him a trusted partner delivering outstanding results.
Jamie Schwartzman
Founder, Flux Branding
Vasile is an incredible talented and creative professional. Working with him is a real pleasure, he is extremely resourceful and a great team player, a great asset to any company.
Maria Beatriz Romero
Sr. Product Manager, T-Mobile
Have a project?
Schedule a Call.
Let's chat!
Have a project?
Reach out anytime
happy to help.
UX & AI
2K25
./ Portfolio
I'm Vee,
Healthcare & Fintech
UX + AI strategist
Designer
Timeless Visual Stories for Legendary Brands
Full-stack UX & AI strategist with startup and enterprise experience, shaping healthcare and fintech products at Kaiser, Apple, and Chase — helping teams scale and products reach millions.
I’m Vee, Senior Director of UX & AI Strategy with 20+ years of UX experience, rooted in healthcare and fintech and broadened through SaaS, e-commerce, and consumer tech.
I’ve led teams, guided innovation, and built design systems at scale for companies like Kaiser Permanente, Chase, and Apple.
My work has delivered measurable outcomes such as a 12% reduction in dropout rates at Kaiser Permanente, a 15% lift in engagement at Colgate, a $500,000 client win at Cision, and an award-winning product launch at Samsung.
Based in Florida, working with teams worldwide.
(EST)
Featured Projects
Collaborated with established brands and growing companies to deliver UX design solutions with measurable results.
SELECTED PROJECTS
Surgical Focus
Digital Therapeutics (DTx) Platform
AI-powered perioperative care platform
Colgate Palmolive
Prescription Pet E-commerce
B2B2C platform for vets and pet parents
Sigtech
AI Investment Platform Design
For Capital Markets Teams
Gifted Savings
AI Fintech Investing & Literacy
Design for Underserved Seniors
my expertise
Every pixel is a decision, and every decision should serve a person.
01 ——
UX Strategy
I craft digital strategies that align business goals with user needs. From discovery through roadmap creation, I ensure design decisions are grounded in insights and feasibility.
Strategic Planning
Market Analysis
Goal Alignment
Roadmapping
02 ——
User Research & Experience Design
I build empathy through research and translate insights into intuitive flows, wireframes, and journeys that shape seamless user experiences.
Quantitative Research
Qualitative Research
Information Architecture
Wireframes
Usability Testing
03 ——
User Interface Design
I turn wireframes into compelling, brand-aligned visuals. From mood boards to design systems, I design interfaces that balance aesthetics, scalability, and usability.
High Fidelity Visual Design
Design System
Style Guide
Mood Boards
Interactive Prototyping
04 ——
Validation & Iteration
I test and refine designs to ensure they perform in the real world. My focus is on data-driven improvements and inclusive practices that evolve with users.
A/B Testing
Accessibility Reviews
Usability Validation
Continuous Improvement
05 ——
Implementation & Post-Launch
I guide smooth handoff and ongoing optimization. I ensure design quality through collaboration with development and measure outcomes post-launch to drive future growth.
Developer Handoff
Design QA
Performance Metrics
Feedback Loops
Key Achievements
AWARDS & Recognition
0
6
4
7
23
Web Awards
Muse Creative
CES Innovation
Webby Awards
PROJECTS COMPLETED
0
106
85
27
31
42
Web Design
Mobile App
AI
E-Commerce
SaaS
Years of experience
0
startups launched
100
Testimonials & Feedback
Simply said; Vasile gets it. He makes complex UI/UX effortless and always delivers beyond expectations.
Scott Radwan
Senior Product Manager, Samsung
Beyond his creative talents, Vasile delivers with efficiency, speed, and quality. His leadership fosters team growth and collaboration at every stage.
Loic Maestracci
Global Consumer Marketing, Twitter
Vasile, a top-tier UX/UI designer, turned minimal guidance into a market-winning product and remains a go-to for future projects.
Jacob Golder
Sr. Engineering Manager, Netflix
Vasile is world-class. His design talent, detail focus, and team spirit made him invaluable to our web and app initiatives, and I’d gladly work with him again.
Greg Levy
Principal Product Manager, Amazon
Vasile is a powerhouse UI/UX expert whose eye for design, professionalism, and commitment to excellence make him a trusted partner delivering outstanding results.
Jamie Schwartzman
Founder, Flux Branding
Vasile is an incredible talented and creative professional. Working with him is a real pleasure, he is extremely resourceful and a great team player, a great asset to any company.
Maria Beatriz Romero
Sr. Product Manager, T-Mobile
Simply said; Vasile gets it. He makes complex UI/UX effortless and always delivers beyond expectations.
Scott Radwan
Senior Product Manager, Samsung
Beyond his creative talents, Vasile delivers with efficiency, speed, and quality. His leadership fosters team growth and collaboration at every stage.
Loic Maestracci
Global Consumer Marketing, Twitter
Vasile, a top-tier UX/UI designer, turned minimal guidance into a market-winning product and remains a go-to for future projects.
Jacob Golder
Sr. Engineering Manager, Netflix
Vasile is world-class. His design talent, detail focus, and team spirit made him invaluable to our web and app initiatives, and I’d gladly work with him again.
Greg Levy
Principal Product Manager, Amazon
Vasile is a powerhouse UI/UX expert whose eye for design, professionalism, and commitment to excellence make him a trusted partner delivering outstanding results.
Jamie Schwartzman
Founder, Flux Branding
Vasile is an incredible talented and creative professional. Working with him is a real pleasure, he is extremely resourceful and a great team player, a great asset to any company.
Maria Beatriz Romero
Sr. Product Manager, T-Mobile
Simply said; Vasile gets it. He makes complex UI/UX effortless and always delivers beyond expectations.
Scott Radwan
Senior Product Manager, Samsung
Beyond his creative talents, Vasile delivers with efficiency, speed, and quality. His leadership fosters team growth and collaboration at every stage.
Loic Maestracci
Global Consumer Marketing, Twitter
Vasile, a top-tier UX/UI designer, turned minimal guidance into a market-winning product and remains a go-to for future projects.
Jacob Golder
Sr. Engineering Manager, Netflix
Vasile is world-class. His design talent, detail focus, and team spirit made him invaluable to our web and app initiatives, and I’d gladly work with him again.
Greg Levy
Principal Product Manager, Amazon
Vasile is a powerhouse UI/UX expert whose eye for design, professionalism, and commitment to excellence make him a trusted partner delivering outstanding results.
Jamie Schwartzman
Founder, Flux Branding
Vasile is an incredible talented and creative professional. Working with him is a real pleasure, he is extremely resourceful and a great team player, a great asset to any company.
Maria Beatriz Romero
Sr. Product Manager, T-Mobile
Simply said; Vasile gets it. He makes complex UI/UX effortless and always delivers beyond expectations.
Scott Radwan
Senior Product Manager, Samsung
Beyond his creative talents, Vasile delivers with efficiency, speed, and quality. His leadership fosters team growth and collaboration at every stage.
Loic Maestracci
Global Consumer Marketing, Twitter
Vasile, a top-tier UX/UI designer, turned minimal guidance into a market-winning product and remains a go-to for future projects.
Jacob Golder
Sr. Engineering Manager, Netflix
Vasile is world-class. His design talent, detail focus, and team spirit made him invaluable to our web and app initiatives, and I’d gladly work with him again.
Greg Levy
Principal Product Manager, Amazon
Vasile is a powerhouse UI/UX expert whose eye for design, professionalism, and commitment to excellence make him a trusted partner delivering outstanding results.
Jamie Schwartzman
Founder, Flux Branding
Vasile is an incredible talented and creative professional. Working with him is a real pleasure, he is extremely resourceful and a great team player, a great asset to any company.
Maria Beatriz Romero
Sr. Product Manager, T-Mobile
Simply said; Vasile gets it. He makes complex UI/UX effortless and always delivers beyond expectations.
Scott Radwan
Senior Product Manager, Samsung
Beyond his creative talents, Vasile delivers with efficiency, speed, and quality. His leadership fosters team growth and collaboration at every stage.
Loic Maestracci
Global Consumer Marketing, Twitter
Vasile, a top-tier UX/UI designer, turned minimal guidance into a market-winning product and remains a go-to for future projects.
Jacob Golder
Sr. Engineering Manager, Netflix
Vasile is world-class. His design talent, detail focus, and team spirit made him invaluable to our web and app initiatives, and I’d gladly work with him again.
Greg Levy
Principal Product Manager, Amazon
Vasile is a powerhouse UI/UX expert whose eye for design, professionalism, and commitment to excellence make him a trusted partner delivering outstanding results.
Jamie Schwartzman
Founder, Flux Branding
Vasile is an incredible talented and creative professional. Working with him is a real pleasure, he is extremely resourceful and a great team player, a great asset to any company.
Maria Beatriz Romero
Sr. Product Manager, T-Mobile
UX & AI
2K25
./ Portfolio
I'm Vee,
Healthcare & Fintech
UX + AI strategist
Designer
Timeless Visual Stories for Legendary Brands
Full-stack UX & AI strategist with startup and enterprise experience, shaping healthcare and fintech products at Kaiser, Apple, and Chase — helping teams scale and products reach millions.
I’m Vee, Senior Director of UX & AI Strategy with 20+ years of UX experience, rooted in healthcare and fintech and broadened through SaaS, e-commerce, and consumer tech.
I’ve led teams, guided innovation, and built design systems at scale for companies like Kaiser Permanente, Chase, and Apple.
My work has delivered measurable outcomes such as a 12% reduction in dropout rates at Kaiser Permanente, a 15% lift in engagement at Colgate, a $500,000 client win at Cision, and an award-winning product launch at Samsung.
Based in Florida, working with teams worldwide.
(EST)
Featured Projects
Collaborated with established brands and growing companies to deliver UX design solutions with measurable results.
SELECTED PROJECTS
Surgical Focus
Digital Therapeutics (DTx) Platform
AI-powered perioperative care platform
Colgate Palmolive
Prescription Pet E-commerce
B2B2C platform for vets and pet parents
Sigtech
AI Investment Platform Design
For Capital Markets Teams
Gifted Savings
AI Fintech Investing & Literacy
Design for Underserved Seniors
my expertise
Every pixel is a decision, and every decision should serve a person.
01 ——
UX Strategy
I craft digital strategies that align business goals with user needs. From discovery through roadmap creation, I ensure design decisions are grounded in insights and feasibility.
Strategic Planning
Market Analysis
Goal Alignment
Roadmapping
02 ——
User Research & Experience Design
I build empathy through research and translate insights into intuitive flows, wireframes, and journeys that shape seamless user experiences.
Quantitative Research
Qualitative Research
Information Architecture
Wireframes
Usability Testing
03 ——
User Interface Design
I turn wireframes into compelling, brand-aligned visuals. From mood boards to design systems, I design interfaces that balance aesthetics, scalability, and usability.
High Fidelity Visual Design
Design System
Style Guide
Mood Boards
Interactive Prototyping
04 ——
Validation & Iteration
I test and refine designs to ensure they perform in the real world. My focus is on data-driven improvements and inclusive practices that evolve with users.
A/B Testing
Accessibility Reviews
Usability Validation
Continuous Improvement
05 ——
Implementation & Post-Launch
I guide smooth handoff and ongoing optimization. I ensure design quality through collaboration with development and measure outcomes post-launch to drive future growth.
Developer Handoff
Design QA
Performance Metrics
Feedback Loops
Key Achievements
AWARDS & Recognition
0
6
4
7
23
Web Awards
Muse Creative
CES Innovation
Webby Awards
PROJECTS COMPLETED
0
106
85
27
31
42
Web Design
Mobile App
AI
E-Commerce
SaaS
Years of experience
0
startups launched
100
Testimonials & Feedback
Simply said; Vasile gets it. He makes complex UI/UX effortless and always delivers beyond expectations.
Scott Radwan
Senior Product Manager, Samsung
Beyond his creative talents, Vasile delivers with efficiency, speed, and quality. His leadership fosters team growth and collaboration at every stage.
Loic Maestracci
Global Consumer Marketing, Twitter
Vasile, a top-tier UX/UI designer, turned minimal guidance into a market-winning product and remains a go-to for future projects.
Jacob Golder
Sr. Engineering Manager, Netflix
Vasile is world-class. His design talent, detail focus, and team spirit made him invaluable to our web and app initiatives, and I’d gladly work with him again.
Greg Levy
Principal Product Manager, Amazon
Vasile is a powerhouse UI/UX expert whose eye for design, professionalism, and commitment to excellence make him a trusted partner delivering outstanding results.
Jamie Schwartzman
Founder, Flux Branding
Vasile is an incredible talented and creative professional. Working with him is a real pleasure, he is extremely resourceful and a great team player, a great asset to any company.
Maria Beatriz Romero
Sr. Product Manager, T-Mobile
Simply said; Vasile gets it. He makes complex UI/UX effortless and always delivers beyond expectations.
Scott Radwan
Senior Product Manager, Samsung
Beyond his creative talents, Vasile delivers with efficiency, speed, and quality. His leadership fosters team growth and collaboration at every stage.
Loic Maestracci
Global Consumer Marketing, Twitter
Vasile, a top-tier UX/UI designer, turned minimal guidance into a market-winning product and remains a go-to for future projects.
Jacob Golder
Sr. Engineering Manager, Netflix
Vasile is world-class. His design talent, detail focus, and team spirit made him invaluable to our web and app initiatives, and I’d gladly work with him again.
Greg Levy
Principal Product Manager, Amazon
Vasile is a powerhouse UI/UX expert whose eye for design, professionalism, and commitment to excellence make him a trusted partner delivering outstanding results.
Jamie Schwartzman
Founder, Flux Branding
Vasile is an incredible talented and creative professional. Working with him is a real pleasure, he is extremely resourceful and a great team player, a great asset to any company.
Maria Beatriz Romero
Sr. Product Manager, T-Mobile
Simply said; Vasile gets it. He makes complex UI/UX effortless and always delivers beyond expectations.
Scott Radwan
Senior Product Manager, Samsung
Beyond his creative talents, Vasile delivers with efficiency, speed, and quality. His leadership fosters team growth and collaboration at every stage.
Loic Maestracci
Global Consumer Marketing, Twitter
Vasile, a top-tier UX/UI designer, turned minimal guidance into a market-winning product and remains a go-to for future projects.
Jacob Golder
Sr. Engineering Manager, Netflix
Vasile is world-class. His design talent, detail focus, and team spirit made him invaluable to our web and app initiatives, and I’d gladly work with him again.
Greg Levy
Principal Product Manager, Amazon
Vasile is a powerhouse UI/UX expert whose eye for design, professionalism, and commitment to excellence make him a trusted partner delivering outstanding results.
Jamie Schwartzman
Founder, Flux Branding
Vasile is an incredible talented and creative professional. Working with him is a real pleasure, he is extremely resourceful and a great team player, a great asset to any company.
Maria Beatriz Romero
Sr. Product Manager, T-Mobile
Simply said; Vasile gets it. He makes complex UI/UX effortless and always delivers beyond expectations.
Scott Radwan
Senior Product Manager, Samsung
Beyond his creative talents, Vasile delivers with efficiency, speed, and quality. His leadership fosters team growth and collaboration at every stage.
Loic Maestracci
Global Consumer Marketing, Twitter
Vasile, a top-tier UX/UI designer, turned minimal guidance into a market-winning product and remains a go-to for future projects.
Jacob Golder
Sr. Engineering Manager, Netflix
Vasile is world-class. His design talent, detail focus, and team spirit made him invaluable to our web and app initiatives, and I’d gladly work with him again.
Greg Levy
Principal Product Manager, Amazon
Vasile is a powerhouse UI/UX expert whose eye for design, professionalism, and commitment to excellence make him a trusted partner delivering outstanding results.
Jamie Schwartzman
Founder, Flux Branding
Vasile is an incredible talented and creative professional. Working with him is a real pleasure, he is extremely resourceful and a great team player, a great asset to any company.
Maria Beatriz Romero
Sr. Product Manager, T-Mobile
Simply said; Vasile gets it. He makes complex UI/UX effortless and always delivers beyond expectations.
Scott Radwan
Senior Product Manager, Samsung
Beyond his creative talents, Vasile delivers with efficiency, speed, and quality. His leadership fosters team growth and collaboration at every stage.
Loic Maestracci
Global Consumer Marketing, Twitter
Vasile, a top-tier UX/UI designer, turned minimal guidance into a market-winning product and remains a go-to for future projects.
Jacob Golder
Sr. Engineering Manager, Netflix
Vasile is world-class. His design talent, detail focus, and team spirit made him invaluable to our web and app initiatives, and I’d gladly work with him again.
Greg Levy
Principal Product Manager, Amazon
Vasile is a powerhouse UI/UX expert whose eye for design, professionalism, and commitment to excellence make him a trusted partner delivering outstanding results.
Jamie Schwartzman
Founder, Flux Branding
Vasile is an incredible talented and creative professional. Working with him is a real pleasure, he is extremely resourceful and a great team player, a great asset to any company.
Maria Beatriz Romero
Sr. Product Manager, T-Mobile